Roger Reed


About Roger Reed and Illustration House


For more than 40 years, Illustration House has been America’s premier destination for collectors devoted to the art and history of illustration.

The gallery/auction house offers a fascinating look at the intersection of American pop culture and art history of the past. Thousands of oil paintings, drawings, and watercolors cover a broad range of styles, genres (including poster design, book decoration, advertising, comic strip, calendar art, record album, and magazine covers), and subjects: science fiction, romance, history, suspense, fairy tales, pinups, humor, and fashion, to name a few.

With Illustration House’s founding in 1974, Walt Reed pioneered the market in the resale of original illustration art. Initially based in Westport, Connecticut, Walt personally knew many of the great illustrators, including Norman Rockwell, Tom Lovell, Al Parker, Jon Whitcomb, and Stevan Dohanos, and authored monographs on Harold von Schmidt, John Clymer, and Joseph Clement Coll.

Roger (Walt’s son) joined Illustration House in 1981. In 1987, they moved the gallery to the heart of SoHo in New York City. Together they wrote the definitive historical reference that provides a description of the evolution of illustration art with pictorial examples and biographical sketches on hundreds of illustrators. The book has been thoroughly updated three times and is available in its current version, The Illustrator in America, 1860–2000 (Watson-Guptill, 2001).

As president of Illustration House, Roger Reed has written articles, compiled an Index of Illustrators, is on the Permanent Collection committee of the Society of Illustrators in New York, and has acted as a consultant to the Norman Rockwell Museum in Stockbridge, Massachusetts. In fall 1997, he curated the first major museum retrospective of J.C. Leyendecker’s work at the Norman Rockwell Museum. Museums and auction houses regularly call on him regarding his specialty, authentication.

In fall 2004, Illustration House relocated to the antiques district of Chelsea. In spring 2018, it expanded its operations to Southern Vermont. “Arlington was home to five Saturday Evening Post illustrators, including Norman Rockwell, so it is only fitting that their artistic legacy continues here.”